Printing Services » UV Printing

Catalogs that Sell

The project was an annual catalog for a manufacturer of sport boats, cruisers and yachts. These catalogs must convey the manufacturer’s stature as an industry leader. Previously Geographics printed covers using conventional inks with top coatings of dull and gloss varnishes.

To achieve higher gloss and more contrast between elements, the design was converted to a UV spot coating. This delivered the impact and elegance the client required, but at the cost of an additional pass through the press to apply primer and UV gloss. Even the yacht business is sensitive to costs, so a more efficient approach was needed.

Geographics recommended converting the process color to UV inks. We could then print a gloss UV ink in register with the image and coat the rest of the cover with a matte aqueous finish. Our Heidelberg XL-105 press can accomplish this in one pass, lowering costs while maintaining excellent quality.

The cover image was prepared by Geographics to take full advantage of UV benefits such as high solid ink density, lower dot gain in highlights and clean, open shadows.

Applying UV gloss dot for dot made the image almost 3-dimensional on the matte surface. The client liked the look so much that they requested the same treatment for next year’s catalogs.